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Instagram is a very powerful tool in today’s branding market. Photos are almost more powerful then words. Brands and individuals have been able to grow to such a great extent that they’ve reached celebrity status, just on their Instagram profiles alone.

Have you ever scrolled through Instagram and wondered how they were able to reach that tier? It is possible and I am going to walk you through some of the steps that I have seen work for friends and clients.

I guess you could say that there is a science behind this powerful platform of social media.



The first thing that you need to do is make sure that your posts flow. The best way to do that is focus on a color palette. Are you going to do black & white, pastels, or bright photos? Make sure you choose one that you believe is appealing to your target audience. This is will, in turn, make your profile and brand more attractive to them. When it comes to filters, I suggest

making sure that you only use a select few, which will help with the color flow and consistently.


One of the big things with social media, especially Instagram, is to remember why people you don’t know are following you. I would say that you are basically selling a lifestyle, not a product. Yes, some of you are selling products, but the lifestyle and those engaging with the products are what are attracting your followers. Create an image and vision of a lifestyle that your audience finds fun and appealing. Think of it as if your followers want to feel included, which will make them enjoy watching your journey.


Sometimes when I look over profiles, I go into professional mode and think “yikes” or “wow, this looks awesome!” You might think more posts will help you gain an audience, but that isn’t always the case. Make sure that you focus on what you are posting and that your posts are appealing (going back to the color palette & lifestyle topics). When you start to focus on quality, your page will start to fill up with photos that represent you and your brand.

Now, if you are thinking to yourself, “what have I been posting up until now?” Don’t worry! Have you seen the cool archive button when you click to edit your posts? Some of you may not want to delete your old posts, now you don’t have to! You can start to archive your old posts so that you always have access to them!

It’s never to late to start fresh and rebrand yourself! Just remember, quality over quantity!


Lastly, find your audience. Really focus on who you want to target to build your brand. Do some research, study what looks good and appealing to you. Make sure that you begin to interact with your audience (like, comment, and follow). Build a social media relationship. You would be surprised how that makes you and your brand more attractive and makes people want to engage with you


Consistency, consistency, consistency! I can’t say it enough! Remember everything that I mentioned. Don’t give up! Just keep going and in time your numbers will start to reflect all of your hard works! Now, just stay consistent and you got this!

Happy Posting!!



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